What we do
We offer a flexible set of experimentation and innovation services to help you test ideas, validate decisions, and move fast with confidence.
Design
Align, explore, and decide what’s worth testing.
We run short, focused design engagements that help teams uncover opportunities, reduce the noise, and define the next best move.
Whether it’s a sprint, workshop, or a few days of structured thinking, we bring sharp facilitation and hands-on design — shaping ideas into testable propositions and tangible outputs that move things forward.
This might include:
Co-design workshops
We bring teams and users together to surface challenges, generate ideas, and build shared ownership of solutions. Sessions are energetic, practical, and outcome-driven.
Prototyping
From early concepts to proof-of-concept builds, we create just enough to test an idea’s potential. Whether it’s a new feature, a whole new product, or a bold new policy direction, we help you explore feasibility before committing to delivery.
Rapid research
Quick-turnaround qualitative or quantitative studies that help answer critical questions fast. Designed to inform decisions — not just fill a report.
North Star Framing
We help you zoom out and align around an ambitious but credible future state.
This is strategic visioning made concrete — useful for funding, leadership alignment, or early-stage planning.
Insight audit
We review your existing research, extract what’s valuable, and identify gaps. You’ll leave with a focused, actionable research plan.
Great for:
Teams exploring new ideas, shaping a strategy, stuck in decision limbo, or under pressure to show progress fast.
Test
Build just enough to learn — and test what matters.
We help you make smarter decisions through structured, real-world experimentation.
From interactive prototypes to full-service pilots, we work with you to define what you're testing, why it matters, and how you’ll know if it worked.
This might include:
Prototype testing
We test the things you've built — or that we’ve helped you build — with real users, in realistic conditions. From usability to desirability to behaviour, we gather the evidence you need to refine or move forward.
Hypothesis & Metrics design
We work with your team to define what you're really trying to learn. Clear questions lead to clearer decisions — and less wasted time.
Pilot & Beta Testing
We help you design and run structured pilots in real conditions. Whether it’s a digital tool or a frontline service, or a policy lever, we bring clarity to what success looks like and how to measure it.
Live Research & Feedback Loops
We help you collect, interpret, and respond to user feedback as it happens. No long delays, no siloed insight — just evidence that moves with you.
A/B Testing
We set up simple, scalable ways to test variations and improve performance. It's experimentation designed for live environments — not locked away in labs.
Great for:
Teams ready to validate assumptions, reduce risk, and scale only what works.
Embed
Bring the right skills into the room — and build momentum from within.
We embed senior specialists inside your team to deliver work, coach your people, and shift how things get done.
Whether you’re trying to experiment more effectively, use AI meaningfully, or build confidence in new ways of working — we can help from the inside.
This might include:
Short-term roles
We place senior designers, researchers, strategists or product leads into your team — typically for 4–8 weeks. They bring clarity, energy, and momentum when you need it most.
Experimentation support
We help set up and run live experiments with your team — guiding you through design, execution, and analysis. It’s the fastest way to embed a test-and-learn culture.
Coaching & Mentoring
Alongside delivery, our experts coach internal staff to build skills and confidence. We help teams adopt new methods, lead with evidence, and work with greater autonomy.
Bridge roles
Our people often operate between strategy and delivery, helping teams translate ambition into action. We join the dots across silos — and keep things moving forward.
Capability uplift
We set up simple, scalable ways to test variations and improve performance. It's experimentation designed for live environments — not locked away in labs.
AI Tooling & Workflow Confidence
Many teams have AI tools, but don’t trust them, don’t know where they fit, or feel uncomfortable admitting they’re being used.
We embed ethical, transparent, and practical AI use into daily workflows — helping teams move from hype to habit, and making sure AI works for the people using it.